What Is Po.et?

What Is Po.et?

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05/19/2018 by admin
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 By noahsayres So what is Po.et? Essentially, Po.et is a universal ledger built off of the Ethereum Blockchain that intends to track attribution and ownership for the world’s digital creative assets. In the digital age, all it takes is one click to copy someone else’s picture, video, paragraph, or song, and repost it as your own.
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So what is Po.et?

Essentially, Po.et is a universal ledger built off of the Ethereum Blockchain that intends to track attribution and ownership for the world’s digital creative assets.

In the digital age, all it takes is one click to copy someone else’s picture, video, paragraph, or song, and repost it as your own. The thief then reaps the monetary benefits of someone else’s work while the creator gets nothing.

Even if artists or journalists wanted to license their work properly, the current methods are highly labor-intensive and generally aren’t worth the time and effort spent.

Po.et wants to digitally timestamp content and be utilized as the main source of what content is licensed by who and when they were licensed.

Po.et utilizes this via something they dub, “Proof of Existence”, which they describe as the first non-financial application of the blockchain.

If I were to upload a media file or essay to the Po.et platform, the file is given a unique digital “fingerprint” that can’t be altered given the immutability of the ledger.

While a useful implementation of blockchain technology, the real value that Po.et offers is that there is no barrier to the licensing information itself. All of it is public and viewable by anyone without having to spend any money or tokens.

Po.et also wants to be a platform for content to get discovered.

Creators can create their own decentralized marketplaces that use POE tokens to upload and rate content. In order to add content to a specific marketplace, a creator must stake a certain amount of POE tokens. If the users of the marketplace don’t feel that the content belongs there, they will reject it and confiscate the staked coins.

Each marketplace determines their own voting terms requirements and amount of POE that new content contributors must stake to join. The more quality content in a given marketplace, the more valuable the marketplace will become.

In theory, this incentivizes members to only accept quality, relevant submissions and reject content that does not fit.

The process of staking is supposed to act as a self-selecting mechanism for individual markets. For example, in a marketplace for cat pictures, adding a dog picture would get my staked coins confiscated, disincentivizing me from trying to add it there in the first place.

But what if the first time a piece of content is submitted to Po.et is by someone who has plagiarized it?

Po.et gives users the ability to “challenge” the submission. Using the unique fingerprints assigned to each document, members can vote to accept or reject a challenge. If the challenge is approved by the majority of the members of a given marketplace, the new content is removed from the marketplace.

The Po.et team describes the use of POE tokens as follows:

  1.  To bootstrap the network effects of Po.et by creating a community of engaged invested stakeholders and publishers
  2. To raise funds for the long-term development of the Po.et Foundation
  3. To provide a mechanism to incentivize and reward early adopters and positive contributions to the Po.et network

The founder’s argument is that POE tokens will serve as the economic incentive behind Po.et’s need to promote quality, curated content on their trustless platform.

The team minted a total of 3,141,592,653 POE during their ICO in August 2017. The team sold 50% to the community through a token sale event, raising a total of $10 million USD.

The rest of the token allocations were as follows:

  • 8% Founding Team
  • 10% Angel Investors
  • 10% Integration Partners
  • 22% Foundation
  • 50% Token Sale

The Po.et team currently has 10 core members, who include CEO Jarrod Dicker.

Having Dicker as a CEO is impressive given that he previously served as the president of innovation and commercial strategy at The Washington Post. As such, it stands to reason that he is extremely well versed in the issues plaguing the licensing of media content.

The development of Po.et has been separated into three phases by their team. These are as follows:

1. The Rosetta Era

The Rosetta Era began in June 2017. During this period, Po.et released their ICO and raised $10 million dollars from the token sale. They used these funds as their seed round and were thus able to launch their public test net and integrate their first publishers onto the platform. WordPress users were officially able to timestamp and keep an updated log of all of their written work.

2. The Guttenberg Era

This is the era the project is currently in. According to their roadmap, Po.et will unveil their licensing marketplace in the upcoming months. This marketplace will supposedly integrate 20+ established publishers and allow creators to begin hosting their written content.

As well as facilitating discovery, the marketplaces will also accommodate creative licenses and allow for payments to content creators through what they describe as frictionless payment channels.

3. The Alexandria Era

The final era of development for the platform will be open to all interested users and begin supporting images and videos in the marketplace.

The current value of POE tokens is hovering about $0.03 cents.

Given that the team is led by an absurdly overqualified CEO, and that the team has already reached multiple successful development milestones on time, my analysis is that Po.et is a sleeping giant.

They solve a very specific problem that the leaders of the project have tons of professional experience dealing with in their prior careers.

Po.et could be a great token to hold long-term in anticipation of the platform being fleshed out. As always, I encourage readers to exercise caution and do their own due diligence on a project.

In the future, I will write a guide on how to properly allocate an altcoin portfolio but for now, I would recommend putting in no more than $200-$400 for small accounts (as part of a diversified portfolio), or $500-$1000 for larger accounts.

Featured image courtesy of Shutterstock.

What Is Po.et?

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